Curriculum
Define Your Vision & Core Values: Create alignment across your team so everyone moves toward the same mission.
Train a High-Performance Team: Learn to delegate effectively and establish accountability systems that eliminate burnout.
Master Communication & Conversion: Elevate your phone, treatment, or sales presentations to increase conversion rates.
Branding & Marketing that Works: Understand where to invest your marketing dollars for the highest ROI.
Operational Systems for Consistency: Simplify daily processes so your business runs like a well-oiled machine.
Profit Planning: Understand your numbers — what to track, how to analyze KPIs, and where to cut unnecessary costs.
Team Incentives that Work: Build compensation systems that reward productivity and loyalty.
Tax Deductions Demystified: Learn advanced strategies most CPAs never teach to business owners.
Lifestyle by Design: Create a business that funds your freedom, not your frustration.
Agenda
Building A Culture That Scales:
8am - 12pm
Morning Class Session
12pm - 1pm
Lunch
1pm - 5pm
Afternoon Class Session with Team Breakouts
5pm - 6:30pm
Friday Social Event
Mastering The Money:
8am - 12pm
Morning Class Session with Team Breakouts
12pm - 1pm
Lunch
1pm - 5pm
Afternoon Class Session
Tuition
- 16 Hours of CE
- Course literure
- Hand-On training & materials
- Breakfast & lunch
FAQ
Are you a dentist or office manager who’s interested in taking your practice to the next level? Then this is the course for you. That’s really the only parameter. We’ve had students who are fresh out of dental school and, using this course, they were able to open and maintain their first practice successfully. We’ve also had students who’ve been in the dental field for years but want to learn new tips and tricks when it comes to things like digital marketing. No matter where you are in your career as a practice owner, there’s always room for improvement. That’s where we can help.
The primary instructor of this course is Dr. Bobbi Stanley, founder and senior instructor at Stanley Institute. Dr. Stanley is joined by Dr. Robert Stanley, founder and senior instructor at Stanley Institute. To read more about these instructors and our entire Stanley Institute team, please visit our team members page.
This course includes two full days of continuing education content (16 hours of CE total). Lunch will be provided on both days.
If you have team members who handle things like marketing or practice finances, it would benefit them greatly to also attend the course.
This course is offered as a lecture/hands-on course. Participants will be provided with lecture materials and guided through hands-on experiments by the instructor. Please contact us for more information.
Stanley Institute prides itself on partnering with companies whose products and services align with our own mission and goal: to promote oral and systemic health, and to provide the highest standard of patient care through the patient experience. Financial sponsors of this course include: DentalStores, Legacy Wealth Strategies & Proceed Finance.
At Stanley Institute, we know it is not always possible to travel, which is why many courses at Stanley Institute are offered online. This course is currently offered online after the course.
This course is being offered at the beautiful Stanley Institute teaching facility in Cary, North Carolina.
Stanley Institute is a proud partner of the International Congress of Oral Implantologists (ICOI). The renowned executives at ICOI approved our Continuum coursework in 2016. If a student is a current ICOI member and completes the program, they become eligible for ICOI Fellowship. It’s an elite status you deserve.
Advance your dental education today.
If you're ready to take your dental practice to the next level, join us at one of our upcoming courses. We'll help you learn the tools you need to succeed!